Read more But this inclusive cuisine has not failed to provoke a reaction from far-right media and social networks, which denounce a "woke" marketing stunt and are concerned about the disappearance of a tradition in favor of a supposedly multicultural society. However, the Italian brand only produces pasta. This advertisement, which is therefore produced in such a way as to provoke a publicity stunt, in no way involves new regulations for making the said recipe. This is not the first time that Barilla has made people talk about its advertisements. Indeed, in 2013, the comments of the brand's boss caused a stir, but they went against the grain of what is considered "woke" today. Thus, he declared that there would never be homosexuals in the brand's advertisements, because it loves and defends "the traditional family", which represents "the company's fundamental value".
But this inclusive cuisine has not failed to provoke a reaction from far-right media as well as social networks, which denounce a "wokist" marketing stunt and are concerned about the disappearance of a tradition in favor of a so-called multicultural society. However, the Italian brand only produces pasta. This advertisement, which is therefore produced in such a way as to provoke a publicity stunt, in no way involves new regulations for making the said recipe.
This is not the first time that Barilla has made headlines for its ads. In fact, in 2013, the brand's CEO's comments caused a stir, but they went against the grain of what is considered "woke" today. He declared that there would never be homosexuals in the brand's ads, because it loves and defends "the traditional family", which represents "a fundamental value of the company".
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